A curated selection of creative direction and brand narratives.
CONCEPTUAL BRAND STUDIES
The Face of Eden was developed as a conceptual beauty brand rooted in femininity, softness, and strength. The goal was to explore beauty as presence — not performance — and to create a visual world that felt timeless, intentional, and quietly powerful.
THE FACE OF EDEN
Creative Direction • Brand Concept • Visual Identity
The Challenge
Beauty branding often relies on trend-driven visuals. The market is saturated with loud, over-styled imagery. There was an opportunity to create something restrained, editorial, and emotionally grounded.
Creative Direction &
Visual Language
Natural textures and soft light Earth-toned color story with subtle warmth hair, skin, and styling treated as sculptural elements editorial posing that feels calm, confident, and intimate.
The vision
An exploration of beauty as presence rather than performance. Soft light, restrained movement, and natural textures were used to express femininity as strength — not spectacle.
the study
A visual exploration of form, presence, and awakening. Beauty observed before its named.
editorial notes
Morning light was used as a narrative device — natural, radiant, and unforced.
Mirrors appear throughout the study as symbols of self-recognition rather than vanity.
the work
The muses remain grounded and inward-focused while the Artist holds awareness, establishing contrast between creation and becoming.
Conceptual Applications
Digital Environment
Editorial Presence
Product Interpretation
Digital Environment
Behind the Study
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Behind the Study *
What This Study Demonstrates
Concept development from idea to execution
Visual restraint and editorial storytelling
Creative direction for beauty and lifestyle brands
The ability to build a brand world, not just assets